Why Google's design material ?

Published on February 13th, 2015 By zooboole

Many centuries ago, man was first worries about speaking with his mom and dad. Before we know it we all started speaking each other's languages. Mankind is always busy trying to get a best way of convey their thoughts and feelings.

Recently designers created a language that can be used to express and transmit feelings and thoughts. That is made of design elements and principles. They make up our painting, drawing, and express our mood.

Believe me, that wasn't enough for Google. Google recently launched a project called Material Design. This project aims at creating a more complex language for designing.

We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be updated as we continue to develop the tenets and specifics of material design.

What was know, Google calls it classic principles of good design.

Indeed, Google is absolutely right because with the innovations and improvement in science and technologies, it will be a wast to limit ourselves to these classic principles.

What really changes?

Nothing really changes but every practice become different from what we are used to.

Google just wants us to combine our traditional practices with new technologies and science. Also, we should have a kind of standard base on which everyone can base to build his art works; in that case we'll have a unified interfaces over all platforms.

Google is trying to reproduce real live into design. We should be able to handle touch, voice, mouse, and keyboard since they represent mankind's first input.

Principles

The first principle is the material metaphor

The material is what create the harmony between its environment and the motion system. The object itself is defined by its shapes, that makes the user see the object as an entity altogether.

To sum up this, The Material metaphor should allow a user to distinguish easily and object from its environment on an interface. And all elements making up the environment and the object itself should be in a perfect rhythm.

Material

Image from google

The second principle is Bold, graphic, intentional

This principle tackles the manner in which the typography, grids, space, colors, scale, etc can be used to influence the user experience. I understand it as a global motion between elements.

Bold

Image from google

The third principle is Motion provides meaning

Focusing a motions provide deep experience to the user, but Google suggests that they should be provoked by the user himself.

Movements should happen in a well defined environment and maintain that environment without changing its nature

Bold

Image from google

What to retain?

If you want to consider material design, you have to consider three main things: The objects itself should be obvious and well defined in its environment. They should be some proportionality between the object, its environment, colors, shapes, etc. The last thing is to add some motion that will make the user feel like in real life, but motions should be initiated by the user himself; the design should not distract with unwanted movements.

See it in action by yourself

The future of the project

The project is already loved by many among them we have the derived css framework called Materialized CSS. And if you've on Google+ once you should see that Google is applying this practices for long time. So do not doubt it, just dig and enjoy.

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